Maximizing Your Subaru's Performance: Essential Fall Maintenance Tips for PEI Drivers

As the vibrant colors of autumn blanket Prince Edward Island, it’s the perfect time to ensure your Subaru is ready to take on the unique driving conditions of the season. At Subaru of Charlottetown, we understand that maintaining your vehicle is crucial, especially with the unpredictable weather and road conditions here in PEI. To help […]

  Promotion Alert! A special Congratulations to Richard Wills on his promotion to General Sales Manager at Subaru of Charlottetown! We're excited to see your leadership and expertise continue to drive success for our team. Here's to new heights and continued achievements!

As Prince Edward Island embraces a greener future, eco-conscious drivers are exploring innovative ways to reduce their carbon footprint while enjoying the beauty of our island. The 2024 Subaru Solterra perfectly marries sustainability with performance, making it an ideal choice for environmentally aware residents of PEI. At Subaru of Charlottetown, we are excited to showcase […]

As winter descends upon Prince Edward Island, the charm of snow-covered landscapes and festive events beckons residents outdoors. At Subaru of Charlottetown, we understand the unique driving conditions that Island drivers face during this season. To help you navigate the icy roads confidently, here are essential maintenance tips to ensure your Subaru is winter-ready.   […]

As we navigate the future of driving here on Prince Edward Island, the arrival of the all-new 2024 Subaru Solterra marks a pivotal moment in the evolution of electric vehicles. With its impressive performance, advanced safety features, and eco-friendly design, the Solterra is built to handle our unique PEI driving conditions while providing peace of […]

Mental health is extremely important. We were thrilled to have our Subaru family come out on this extremely hot day to support the CMHA PEI Golf for Life tournament. Our team showed incredible dedication and spirit, coming together to champion such a vital cause. It was a day filled with camaraderie, community, and a shared […]

Help us welcome Brett Jones our new Service Clerk & Lot Manager to the Subaru and Steele Auto family! We look forward to having Brett join us and keep our lot organized and looking spick and span! Be sure to say hello to Brett next time you visit.

Welcome Tandra Schopf, our new Sales Manager to the Subaru and Steele Auto team! Tandra joins us with a wealth of knowledge and we are so excited to have her join the team. If you are in the market for a new Subaru come see Tandra!

Subaru of Charlottetown is thrilled to introduce the latest 2024 fleet, specially tailored for Prince Edward Island's unique and picturesque terrain. These vehicles promise not only a drive but an adventure—a chance to connect with every nook and cranny this beautiful island has to offer. Let's embark on a journey where each turn reveals more […]

Help us welcome to the team, Adam Garvie! Adam is our new Red Seal Technician and brings with him years of experience and knowledge of the industry. We are thrilled to have him join the Subaru and Steele Auto Group team! Make sure to say hello during your next visit to the dealership.