Congratulations Brittany Shea!

Congratulations to our red Seal Technician Brittany Shea on being recognized by the Canadian Automobile Dealers Association - CADA as an inspiration for women in automotive. Brittany is such a wonderful addition to our Subaru and Steele Auto Group family. We are proud of all her accomplishments and look forward to watching her continued growth […]

The sun is shining, the birds are singing, and your family is itching for adventure. But how are you going to fit everything you need for your epic road trip into your trusty Subaru? Don’t worry, Subaru has got you covered.   Subaru Of Charlottetown is the perfect place to find all the gear racks […]

The 2024 Subaru Impreza hatchback price is official! Subaru has announced pricing for four trim levels including the Canada exclusive Sport-tech trim that adds an additional level of refinement and technology to the sporty hatchback.   The entry-level Convenience trim starts at $26,795 and includes a 152-hp 2.0-litre Subaru BOXER engine and a dual 7-inch […]

Insurance Institute for Highway Safety (IIHS) and Consumer Reports (CR) release 2023 teen vehicle recommendations   Four Subaru models achieved Best Choice in the used vehicle category Four Subaru models get recommended in the new vehicle category   Subaru has earned more IIHS TSP+ awards than any other brand since 2013* Consumer Reports ranks Subaru […]

The all-new 2024 Subaru Crosstrek features a more ruggedly athletic exterior design, a redesigned passenger cabin, the latest version of Subaru Symmetrical Full-Time AWD and the choice of two potent SUBARU BOXER engines. But that’s not all: There’s the enhanced Subaru EyeSight Driver Assist Technology, a new Onyx trim level, a dual-function version of X-MODE, […]

Subaru Master Cook-Off premieres TONIGHT at 7pm. Tune in: https://www.youtube.com/watch?v=ZaBgC3aVTfM

YouTube premiere on May 26th at 7pm. https://www.youtube.com/watch?v=ZaBgC3aVTfM

Help us congratulate our Sales and Leasing Consultant Samreen on graduating from UPEI with a Bachelor in Business Administration BBA!!   We are so proud of all your hard work and are happy to be able to join you in celebrating this wonderful occasion. The future is yours and we cannot wait to see all […]

Help us congratulate our Sales Associate/Finance Manager, Emily Le, on being recognized by the Embassy of the Socialist Republic of Vietnam in Canada for outstanding achievements and contributions to developing the Vietnamese community in Canada in 2022!!   We are very proud of Emily and how far she has come since joining the Subaru of […]

  Subaru Canada, Inc. (SCI) has announced pricing for the hotly-anticipated 2024 Impreza, benefitting from a complete redesign and improved driving dynamics, performance, and technology. The Impreza will be available in four trim levels: Convenience, Touring, RS, and Sport-tech.   A recent recipient of the Canadian Black Book 2023 Best Residual Value Award for the 'Car: […]