Navigating PEI's Changing Seasons: Essential Tips for Subaru Owners

Understanding PEI's Unique Climate Prince Edward Island (PEI) offers a diverse climate that can pose challenges for any vehicle. From humid summers to frigid, snowy winters, your Subaru needs to handle extreme changes. Understanding the local weather patterns is key for optimal maintenance and performance. Summers in PEI are warm, giving you the perfect opportunity […]

  Help us congratulate our Red Seal Technician Mario Barbosa for winning the Subaru QMR for the month of January!! Keep up the great work Mario!

Introducing "Subie Snippets by Jenn" Our wonderful Parts Manager Jenn will be talking handy Subie tips every Wednesday! This week Jenn has some helpful tips on wiper blades, including service with a SMILE.

Subaru Canada, Inc. is thrilled to announce pricing for the 2024 WRX lineup, featuring two all-new trim levels. For 2024, the WRX lineup consists of four manual transmission trims – WRX, Sport, RS, and Sport-tech – and two automatic transmission trim levels with the Subaru Performance Transmission (SPT), Sport and GT.   EyeSight Driver Assist […]

As the current winter season unfolds in PEI, Canada, drivers are once again faced with the challenges of navigating icy and snowy roads. For those behind the wheel of a Subaru, this season can be met with greater confidence, thanks to the brand's renowned all-wheel-drive and advanced safety features.   Subaru's Symmetrical All-Wheel Drive system […]

The fight for space is over. Introducing the 2024 Subaru Ascent, the perfect three-row, SUV for families on the go. This exciting mid-size utility vehicle showcases the performance, reliability, safety and value you’ve come to expect from Subaru, but in an entirely different kind of package. The Ascent offers seating for 7 or 8 passengers, […]

Subaru Canada Inc. (SCI), in its deep commitment to preserving and protecting Canadian parks and wilderness, is launching a partnership with Leave No Trace Canada to help conserve Canada's natural environment.   Since 2005, Leave No Trace Canada (LNTC) has taken a lead role in addressing the need to mitigate our impact on all types of […]

  Help us welcome the newest member of the #Subie and Steele Auto Group family, Mike Rowledge. Mike is our new Fixed Operations Manager and is excited to begin helping Islanders with all their auto needs.

  Subaru Canada, Inc. is pleased to announce the performance-focused 2024 Subaru BRZ tS made its Global Debut at Subiefest California on Sunday, July 23. The new trim level offers the best performance and handling capability in a BRZ ever thanks to STI-tuned suspension and a Brembo braking system. For the first time, EyeSight Driver […]

Congratulations to our red Seal Technician Brittany Shea on being recognized by the Canadian Automobile Dealers Association - CADA as an inspiration for women in automotive. Brittany is such a wonderful addition to our Subaru and Steele Auto Group family. We are proud of all her accomplishments and look forward to watching her continued growth […]