Another Win For Subaru Crosstrek In Canadian Black Book Best Retained Value Awards

Subaru Canada, Inc. (SCI) is proud to announce a remarkable achievement for the Subaru Crosstrek, clinching the top spot in the SUV: Main Sub-Compact category for the third consecutive year in the Canadian Black Book Best Retained Value Awards. This accolade underscores the enduring value of Subaru vehicles, a crucial consideration for consumers in the […]

As the current winter season unfolds in PEI, Canada, drivers are once again faced with the challenges of navigating icy and snowy roads. For those behind the wheel of a Subaru, this season can be met with greater confidence, thanks to the brand's renowned all-wheel-drive and advanced safety features.   Subaru's Symmetrical All-Wheel Drive system […]

The fight for space is over. Introducing the 2024 Subaru Ascent, the perfect three-row, SUV for families on the go. This exciting mid-size utility vehicle showcases the performance, reliability, safety and value you’ve come to expect from Subaru, but in an entirely different kind of package. The Ascent offers seating for 7 or 8 passengers, […]

Help us welcome the newest member of our Sales team, Phil Gallant!📢 Phil is new to the auto industry but has loads of sales experience in the insurance industry. When not helping islanders with their Subaru needs, Phil enjoys staying active outdoors, snowshoeing, skiing or playing sports. Phil looks forward to assisting Islanders with finding […]

Subaru Canada Inc. (SCI), in its deep commitment to preserving and protecting Canadian parks and wilderness, is launching a partnership with Leave No Trace Canada to help conserve Canada's natural environment.   Since 2005, Leave No Trace Canada (LNTC) has taken a lead role in addressing the need to mitigate our impact on all types of […]

  Help us welcome the newest member of the #Subie and Steele Auto Group family, Mike Rowledge. Mike is our new Fixed Operations Manager and is excited to begin helping Islanders with all their auto needs.

  Subaru Canada, Inc. is pleased to announce the performance-focused 2024 Subaru BRZ tS made its Global Debut at Subiefest California on Sunday, July 23. The new trim level offers the best performance and handling capability in a BRZ ever thanks to STI-tuned suspension and a Brembo braking system. For the first time, EyeSight Driver […]

Congratulations to our red Seal Technician Brittany Shea on being recognized by the Canadian Automobile Dealers Association - CADA as an inspiration for women in automotive. Brittany is such a wonderful addition to our Subaru and Steele Auto Group family. We are proud of all her accomplishments and look forward to watching her continued growth […]

The sun is shining, the birds are singing, and your family is itching for adventure. But how are you going to fit everything you need for your epic road trip into your trusty Subaru? Don’t worry, Subaru has got you covered.   Subaru Of Charlottetown is the perfect place to find all the gear racks […]

The 2024 Subaru Impreza hatchback price is official! Subaru has announced pricing for four trim levels including the Canada exclusive Sport-tech trim that adds an additional level of refinement and technology to the sporty hatchback.   The entry-level Convenience trim starts at $26,795 and includes a 152-hp 2.0-litre Subaru BOXER engine and a dual 7-inch […]