Happy International Women's Day!

Today we wanted to take a moment to celebrate all the wonderful women at Subaru of Charlottetown and Steele Auto Group that help keep our operations going. We are proud to work with a company of which has almost 50 per cent female executives representation, one of the highest in an automotive group in the […]

Embark on PEI Adventures with the All-New 2024 Subaru Lineup Subaru of Charlottetown is thrilled to introduce a lineup that's been meticulously engineered to conquer the varied terrains and climates of Prince Edward Island. The 2024 Subaru models arrive with cutting-edge advancements and rugged features designed to tackle anything from bustling city streets to remote […]

Introducing the All-New 2024 Subaru Lineup For residents of Prince Edward Island, a reliable and durable vehicle is not just a want but a necessity. The all-new 2024 Subaru lineup promises to meet and exceed all expectations with its innovative designs, environmentally friendly engineering, and trusted safety features that have become synonymous with the Subaru […]

Understanding PEI's Unique Climate Prince Edward Island (PEI) offers a diverse climate that can pose challenges for any vehicle. From humid summers to frigid, snowy winters, your Subaru needs to handle extreme changes. Understanding the local weather patterns is key for optimal maintenance and performance. Summers in PEI are warm, giving you the perfect opportunity […]

Introducing "Subie Snippets by Jenn" Our wonderful Parts Manager Jenn will be talking handy Subie tips every Wednesday! This week Jenn has some helpful tips on wiper blades, including service with a SMILE.

Subaru Canada Inc. (SCI), in its deep commitment to preserving and protecting Canadian parks and wilderness, is launching a partnership with Leave No Trace Canada to help conserve Canada's natural environment.   Since 2005, Leave No Trace Canada (LNTC) has taken a lead role in addressing the need to mitigate our impact on all types of […]

  Help us welcome the newest member of the #Subie and Steele Auto Group family, Mike Rowledge. Mike is our new Fixed Operations Manager and is excited to begin helping Islanders with all their auto needs.

  Subaru Canada, Inc. is pleased to announce the performance-focused 2024 Subaru BRZ tS made its Global Debut at Subiefest California on Sunday, July 23. The new trim level offers the best performance and handling capability in a BRZ ever thanks to STI-tuned suspension and a Brembo braking system. For the first time, EyeSight Driver […]

Congratulations to our red Seal Technician Brittany Shea on being recognized by the Canadian Automobile Dealers Association - CADA as an inspiration for women in automotive. Brittany is such a wonderful addition to our Subaru and Steele Auto Group family. We are proud of all her accomplishments and look forward to watching her continued growth […]

The 2024 Subaru Impreza hatchback price is official! Subaru has announced pricing for four trim levels including the Canada exclusive Sport-tech trim that adds an additional level of refinement and technology to the sporty hatchback.   The entry-level Convenience trim starts at $26,795 and includes a 152-hp 2.0-litre Subaru BOXER engine and a dual 7-inch […]