Subaru Canada, Inc. is pleased to announce the performance-focused 2024 Subaru BRZ tS

  Subaru Canada, Inc. is pleased to announce the performance-focused 2024 Subaru BRZ tS made its Global Debut at Subiefest California on Sunday, July 23. The new trim level offers the best performance and handling capability in a BRZ ever thanks to STI-tuned suspension and a Brembo braking system. For the first time, EyeSight Driver […]

Congratulations to our red Seal Technician Brittany Shea on being recognized by the Canadian Automobile Dealers Association - CADA as an inspiration for women in automotive. Brittany is such a wonderful addition to our Subaru and Steele Auto Group family. We are proud of all her accomplishments and look forward to watching her continued growth […]

The 2024 Subaru Impreza hatchback price is official! Subaru has announced pricing for four trim levels including the Canada exclusive Sport-tech trim that adds an additional level of refinement and technology to the sporty hatchback.   The entry-level Convenience trim starts at $26,795 and includes a 152-hp 2.0-litre Subaru BOXER engine and a dual 7-inch […]

Insurance Institute for Highway Safety (IIHS) and Consumer Reports (CR) release 2023 teen vehicle recommendations   Four Subaru models achieved Best Choice in the used vehicle category Four Subaru models get recommended in the new vehicle category   Subaru has earned more IIHS TSP+ awards than any other brand since 2013* Consumer Reports ranks Subaru […]

Subaru Master Cook-Off premieres TONIGHT at 7pm. Tune in: https://www.youtube.com/watch?v=ZaBgC3aVTfM

Help us congratulate our Sales and Leasing Consultant Samreen on graduating from UPEI with a Bachelor in Business Administration BBA!!   We are so proud of all your hard work and are happy to be able to join you in celebrating this wonderful occasion. The future is yours and we cannot wait to see all […]

Help us congratulate our Sales Associate/Finance Manager, Emily Le, on being recognized by the Embassy of the Socialist Republic of Vietnam in Canada for outstanding achievements and contributions to developing the Vietnamese community in Canada in 2022!!   We are very proud of Emily and how far she has come since joining the Subaru of […]

  Congrats to our General Manager Patsy Tremblett on being highlighted by the Canadian Automobile Dealers Association!   Patsy truly is an inspiration for women in the auto industry and has paved the way for over 20 years in multiple different roles. We are lucky and thankful to have her lead our team!  

Help us welcome Nathan Johnson to our Subaru and Steele Auto family as our new Service Advisor!   Nathan looks forward to assisting our Subaru customers with all their automotive needs! Be sure to say hello the next time you are in.  

WELCOME TO THE TEAM! Help us welcome Jonathan Goyette to our Subaru and Steele Auto family as our new Service Video Advisor!   Jonathan looks forward to providing our Subaru customers with high-quality service videos and create a transparent experience form start to finish! Be sure to say hello to Jonathan the next time you […]