Happy International Women's Day!

Today we wanted to take a moment to celebrate all the wonderful women at Subaru of Charlottetown and Steele Auto Group that help keep our operations going. We are proud to work with a company of which has almost 50 per cent female executives representation, one of the highest in an automotive group in the […]

Embark on PEI Adventures with the All-New 2024 Subaru Lineup Subaru of Charlottetown is thrilled to introduce a lineup that's been meticulously engineered to conquer the varied terrains and climates of Prince Edward Island. The 2024 Subaru models arrive with cutting-edge advancements and rugged features designed to tackle anything from bustling city streets to remote […]

Introducing the All-New 2024 Subaru Lineup For residents of Prince Edward Island, a reliable and durable vehicle is not just a want but a necessity. The all-new 2024 Subaru lineup promises to meet and exceed all expectations with its innovative designs, environmentally friendly engineering, and trusted safety features that have become synonymous with the Subaru […]

Understanding PEI's Unique Climate Prince Edward Island (PEI) offers a diverse climate that can pose challenges for any vehicle. From humid summers to frigid, snowy winters, your Subaru needs to handle extreme changes. Understanding the local weather patterns is key for optimal maintenance and performance. Summers in PEI are warm, giving you the perfect opportunity […]

  Help us congratulate our Red Seal Technician Mario Barbosa for winning the Subaru QMR for the month of January!! Keep up the great work Mario!

Introducing "Subie Snippets by Jenn" Our wonderful Parts Manager Jenn will be talking handy Subie tips every Wednesday! This week Jenn has some helpful tips on wiper blades, including service with a SMILE.

Subaru Canada, Inc. is thrilled to announce pricing for the 2024 WRX lineup, featuring two all-new trim levels. For 2024, the WRX lineup consists of four manual transmission trims – WRX, Sport, RS, and Sport-tech – and two automatic transmission trim levels with the Subaru Performance Transmission (SPT), Sport and GT.   EyeSight Driver Assist […]

As the current winter season unfolds in PEI, Canada, drivers are once again faced with the challenges of navigating icy and snowy roads. For those behind the wheel of a Subaru, this season can be met with greater confidence, thanks to the brand's renowned all-wheel-drive and advanced safety features.   Subaru's Symmetrical All-Wheel Drive system […]

Help us welcome the newest member of our Sales team, Phil Gallant!📢 Phil is new to the auto industry but has loads of sales experience in the insurance industry. When not helping islanders with their Subaru needs, Phil enjoys staying active outdoors, snowshoeing, skiing or playing sports. Phil looks forward to assisting Islanders with finding […]

Subaru Canada Inc. (SCI), in its deep commitment to preserving and protecting Canadian parks and wilderness, is launching a partnership with Leave No Trace Canada to help conserve Canada's natural environment.   Since 2005, Leave No Trace Canada (LNTC) has taken a lead role in addressing the need to mitigate our impact on all types of […]