Subaru of Charlottetown - Earth Hour

Join us and the rest of the world in leading a global climate resolution! Turn off your lights for Earth hour at 8:30 pm and show the world what can be accomplished!  

MORE CELEBRATIONS! Help us congratulate our Apprentice Olivia Gibbs, who just received her Motor Vehicle Safety Inspection Mechanic License!!   This is a HUGE accomplishment, and we are so proud of all your accomplishments. The future is sure to be right!  

Help us congratulate Lucy Benoit, who has been promoted to our new Service Manager!! Lucy first started with Subaru as our Service Advisor, then Service videographer and now Service Manager.   Having had loads of experience in all aspects of our service department, we believe Lucy will continue to flourish and take excellent care of […]

PROMOTION ALERT! Also, help us congratulate Sam Joseph, who was recently promoted to Parts Advisor! Sam began his career with Subaru as a Detailer and worked his way up to Parts Advisor.   He has been integral in providing excellent customer service and parts promotion. Congrats Sam from your Subaru and Steele family.  

  We are incredibly lucky to have such a strong and talented team of women. Thank you all for your dedication!    from left to right: Lucy Benoit – Service Manager Sandra Smith – Warranty Admin/Receptionist Brittany Shea – Red Seal Technician Olivia Gibbs – Apprentice Technician Patsy Tremblett – General Manager Samreen Zaki – […]

  Subaru Canada, Inc, (SCI) saw cupid's arrow land on the Subaru Solterra, as it recorded its best-ever sales month. February 2023 saw 119 units retailed, beating its previous best of 95 units in December 2022. The Solterra is the brands first global EV SUV offering everything you've come to expect in a Subaru: Safety, […]

  Subaru Canada, Inc. (SCI) is thrilled to see the Subaru Crosstrek and Outback be recognized by the 2023 AutoTrader Awards. The Subaru Crosstrek was crowned Best Subcompact SUV while the Outback brought home two honours, Best Compact SUV and the coveted Best Overall SUV.   The AutoTrader Awards jury considers every single vehicle available […]

Today Subaru of Charlottetown wears pink     to raise awareness of the impact bullying has in our schools, workplaces, homes, and online. Today we are coming together to practice kindness!  

  MISSISSAUGA, ON, Feb. 13, 2023 /CNW/ - Subaru Canada, Inc. is pleased to announce the debut of the all-new 2024 Crosstrek. Following its North American debut at the Chicago Auto Show, the 2024 Crosstrek offers improved performance, enhanced safety features and updated multimedia technology. The third-generation compact SUV also combines all-new exterior and interior […]

We are so proud to announce that during 2022 between, all of Steele Auto Group's dealerships collectively were able to fundraise a grand total of $57,209 for the IWK!!    We are proud to be a part of Steele Auto Group, make a difference in the lives of so many people and promote happy and healthy communities.