Exploring the All-New 2024 Subaru Solterra: A Game-Changer in Electric Performance and Safety Features

As we navigate the future of driving here on Prince Edward Island, the arrival of the all-new 2024 Subaru Solterra marks a pivotal moment in the evolution of electric vehicles. With its impressive performance, advanced safety features, and eco-friendly design, the Solterra is built to handle our unique PEI driving conditions while providing peace of […]

Mental health is extremely important. We were thrilled to have our Subaru family come out on this extremely hot day to support the CMHA PEI Golf for Life tournament. Our team showed incredible dedication and spirit, coming together to champion such a vital cause. It was a day filled with camaraderie, community, and a shared […]

Welcome Tandra Schopf, our new Sales Manager to the Subaru and Steele Auto team! Tandra joins us with a wealth of knowledge and we are so excited to have her join the team. If you are in the market for a new Subaru come see Tandra!

Subaru of Charlottetown is thrilled to introduce the latest 2024 fleet, specially tailored for Prince Edward Island's unique and picturesque terrain. These vehicles promise not only a drive but an adventure—a chance to connect with every nook and cranny this beautiful island has to offer. Let's embark on a journey where each turn reveals more […]

Help us welcome to the team, Adam Garvie! Adam is our new Red Seal Technician and brings with him years of experience and knowledge of the industry. We are thrilled to have him join the Subaru and Steele Auto Group team! Make sure to say hello during your next visit to the dealership.

Help us congratulate Our Sales Associate/Finance Manager, Emily Le on being awarded a certificate of appreciation from the Immigrant and Refugee Services Association of PEI (IRSA) and PEI's Provincial Immigration Partnership (PIP)!!     This certificate of appreciation is to celebrate Emily's unwavering dedication and contributions to developing the Vietnamese community on PEI.     […]

  Welcome to a year of adventure on Prince Edward Island Welcome to a year of adventure on Prince Edward Island, made infinitely more thrilling behind the wheel of a Subaru from our standout 2024 lineup. At Subaru of Charlottetown, we're here to equip you with vehicles that are not just modes of transport but […]

The Insurance Institution for highway safety has just awarded FOUR Subaru models the 2024 Top Safety Pick!🎉🏆 These awards identify the best vehicle choices for safety within size categories during a given year. The models awarded include: 🏆2024 Subaru Solterra 🏆2024 Subaru Ascent 🏆2024 Subaru Impreza 🏆2024 Subaru Outback We could not be more thrilled […]

MISSISSAUGA, ON, March 13, 2024 /CNW/ - Subaru Canada, Inc. (SCI) is thrilled to reveal four models have been rewarded in the recently toughened 2024 Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) awards. The Impreza, Outback, and Solterra each received a TSP while the Ascent stood out […]

Subaru of Charlottetown invites you to experience Prince Edward Island like never before—with the performance, adventure, and sophistication wrapped into our 2024 Subaru models. Designed for drivers who crave both excitement and elegance on their journeys, this lineup is ready to redefine island exploration.     The Bold New Subaru Forester: Adventure-Ready    The Forester has been […]