Introducing the 2024 Subaru Models: Tailored for PEI's Discerning Drivers

At Subaru of Charlottetown, we're proud to introduce an exciting range of vehicles that cater to the discerning drivers of Prince Edward Island. Our latest 2024 lineup is designed with a blend of innovation, comfort, and ruggedness—ideal for those who demand excellence in their driving experience.    The Elevated Driving Experience with the New Subaru Impreza […]

Welcome to a new horizon of driving at Subaru of Charlottetown, where the latest 2024 lineup is primed to redefine what power means for motorists across Prince Edward Island. With each model from this innovative fleet, expect strength, agility, and precision engineering designed to amplify your experience behind the wheel. The Recharged Subaru Legacy: A […]

Today we wanted to take a moment to celebrate all the wonderful women at Subaru of Charlottetown and Steele Auto Group that help keep our operations going. We are proud to work with a company of which has almost 50 per cent female executives representation, one of the highest in an automotive group in the […]

Embark on PEI Adventures with the All-New 2024 Subaru Lineup Subaru of Charlottetown is thrilled to introduce a lineup that's been meticulously engineered to conquer the varied terrains and climates of Prince Edward Island. The 2024 Subaru models arrive with cutting-edge advancements and rugged features designed to tackle anything from bustling city streets to remote […]

Introducing the All-New 2024 Subaru Lineup For residents of Prince Edward Island, a reliable and durable vehicle is not just a want but a necessity. The all-new 2024 Subaru lineup promises to meet and exceed all expectations with its innovative designs, environmentally friendly engineering, and trusted safety features that have become synonymous with the Subaru […]

Understanding PEI's Unique Climate Prince Edward Island (PEI) offers a diverse climate that can pose challenges for any vehicle. From humid summers to frigid, snowy winters, your Subaru needs to handle extreme changes. Understanding the local weather patterns is key for optimal maintenance and performance. Summers in PEI are warm, giving you the perfect opportunity […]

  Help us congratulate our Red Seal Technician Mario Barbosa for winning the Subaru QMR for the month of January!! Keep up the great work Mario!

Introducing "Subie Snippets by Jenn" Our wonderful Parts Manager Jenn will be talking handy Subie tips every Wednesday! This week Jenn has some helpful tips on wiper blades, including service with a SMILE.

Subaru Canada, Inc. is thrilled to announce pricing for the 2024 WRX lineup, featuring two all-new trim levels. For 2024, the WRX lineup consists of four manual transmission trims – WRX, Sport, RS, and Sport-tech – and two automatic transmission trim levels with the Subaru Performance Transmission (SPT), Sport and GT.   EyeSight Driver Assist […]

Subaru Canada, Inc. (SCI) is proud to announce a remarkable achievement for the Subaru Crosstrek, clinching the top spot in the SUV: Main Sub-Compact category for the third consecutive year in the Canadian Black Book Best Retained Value Awards. This accolade underscores the enduring value of Subaru vehicles, a crucial consideration for consumers in the […]