Winter Ready: Subaru’s Advanced Safety Features

As the current winter season unfolds in PEI, Canada, drivers are once again faced with the challenges of navigating icy and snowy roads. For those behind the wheel of a Subaru, this season can be met with greater confidence, thanks to the brand's renowned all-wheel-drive and advanced safety features.   Subaru's Symmetrical All-Wheel Drive system […]

Help us welcome the newest member of our Sales team, Phil Gallant!📢 Phil is new to the auto industry but has loads of sales experience in the insurance industry. When not helping islanders with their Subaru needs, Phil enjoys staying active outdoors, snowshoeing, skiing or playing sports. Phil looks forward to assisting Islanders with finding […]

Subaru Canada Inc. (SCI), in its deep commitment to preserving and protecting Canadian parks and wilderness, is launching a partnership with Leave No Trace Canada to help conserve Canada's natural environment.   Since 2005, Leave No Trace Canada (LNTC) has taken a lead role in addressing the need to mitigate our impact on all types of […]

  Help us welcome the newest member of the #Subie and Steele Auto Group family, Mike Rowledge. Mike is our new Fixed Operations Manager and is excited to begin helping Islanders with all their auto needs.

  Subaru Canada, Inc. is pleased to announce the performance-focused 2024 Subaru BRZ tS made its Global Debut at Subiefest California on Sunday, July 23. The new trim level offers the best performance and handling capability in a BRZ ever thanks to STI-tuned suspension and a Brembo braking system. For the first time, EyeSight Driver […]

Congratulations to our red Seal Technician Brittany Shea on being recognized by the Canadian Automobile Dealers Association - CADA as an inspiration for women in automotive. Brittany is such a wonderful addition to our Subaru and Steele Auto Group family. We are proud of all her accomplishments and look forward to watching her continued growth […]

The sun is shining, the birds are singing, and your family is itching for adventure. But how are you going to fit everything you need for your epic road trip into your trusty Subaru? Don’t worry, Subaru has got you covered.   Subaru Of Charlottetown is the perfect place to find all the gear racks […]

The 2024 Subaru Impreza hatchback price is official! Subaru has announced pricing for four trim levels including the Canada exclusive Sport-tech trim that adds an additional level of refinement and technology to the sporty hatchback.   The entry-level Convenience trim starts at $26,795 and includes a 152-hp 2.0-litre Subaru BOXER engine and a dual 7-inch […]

Insurance Institute for Highway Safety (IIHS) and Consumer Reports (CR) release 2023 teen vehicle recommendations   Four Subaru models achieved Best Choice in the used vehicle category Four Subaru models get recommended in the new vehicle category   Subaru has earned more IIHS TSP+ awards than any other brand since 2013* Consumer Reports ranks Subaru […]

The all-new 2024 Subaru Crosstrek features a more ruggedly athletic exterior design, a redesigned passenger cabin, the latest version of Subaru Symmetrical Full-Time AWD and the choice of two potent SUBARU BOXER engines. But that’s not all: There’s the enhanced Subaru EyeSight Driver Assist Technology, a new Onyx trim level, a dual-function version of X-MODE, […]