Unveiling an Island Icon: the All-New 2024 Subaru Lineup

Introducing the All-New 2024 Subaru Lineup For residents of Prince Edward Island, a reliable and durable vehicle is not just a want but a necessity. The all-new 2024 Subaru lineup promises to meet and exceed all expectations with its innovative designs, environmentally friendly engineering, and trusted safety features that have become synonymous with the Subaru […]

  Help us congratulate our Red Seal Technician Mario Barbosa for winning the Subaru QMR for the month of January!! Keep up the great work Mario!

Subaru Canada, Inc. is thrilled to announce pricing for the 2024 WRX lineup, featuring two all-new trim levels. For 2024, the WRX lineup consists of four manual transmission trims – WRX, Sport, RS, and Sport-tech – and two automatic transmission trim levels with the Subaru Performance Transmission (SPT), Sport and GT.   EyeSight Driver Assist […]

Subaru Canada, Inc. (SCI) is proud to announce a remarkable achievement for the Subaru Crosstrek, clinching the top spot in the SUV: Main Sub-Compact category for the third consecutive year in the Canadian Black Book Best Retained Value Awards. This accolade underscores the enduring value of Subaru vehicles, a crucial consideration for consumers in the […]

The fight for space is over. Introducing the 2024 Subaru Ascent, the perfect three-row, SUV for families on the go. This exciting mid-size utility vehicle showcases the performance, reliability, safety and value you’ve come to expect from Subaru, but in an entirely different kind of package. The Ascent offers seating for 7 or 8 passengers, […]

Subaru Canada Inc. (SCI), in its deep commitment to preserving and protecting Canadian parks and wilderness, is launching a partnership with Leave No Trace Canada to help conserve Canada's natural environment.   Since 2005, Leave No Trace Canada (LNTC) has taken a lead role in addressing the need to mitigate our impact on all types of […]

  Subaru Canada, Inc. is pleased to announce the performance-focused 2024 Subaru BRZ tS made its Global Debut at Subiefest California on Sunday, July 23. The new trim level offers the best performance and handling capability in a BRZ ever thanks to STI-tuned suspension and a Brembo braking system. For the first time, EyeSight Driver […]

Congratulations to our red Seal Technician Brittany Shea on being recognized by the Canadian Automobile Dealers Association - CADA as an inspiration for women in automotive. Brittany is such a wonderful addition to our Subaru and Steele Auto Group family. We are proud of all her accomplishments and look forward to watching her continued growth […]

The 2024 Subaru Impreza hatchback price is official! Subaru has announced pricing for four trim levels including the Canada exclusive Sport-tech trim that adds an additional level of refinement and technology to the sporty hatchback.   The entry-level Convenience trim starts at $26,795 and includes a 152-hp 2.0-litre Subaru BOXER engine and a dual 7-inch […]

Insurance Institute for Highway Safety (IIHS) and Consumer Reports (CR) release 2023 teen vehicle recommendations   Four Subaru models achieved Best Choice in the used vehicle category Four Subaru models get recommended in the new vehicle category   Subaru has earned more IIHS TSP+ awards than any other brand since 2013* Consumer Reports ranks Subaru […]